Creating Strategy and Strategic Decision Making

Thanks for your interest in this course! Below we first sketch the context of the course and for whom it is intended, then, second, we describe the content of the course and its structure in six modules, and, third, we explain the different on line course formats you can choose from.

Do you rather prefer this course on your location, in a blended form or as part of your curriculum or program? Contact us here.

For whom this course is intended

You work in middle management. You are giving directions to your people. And you are directed by the executive level. Your people are subordinate to you, and you are subordinate to the executive management.

Good middle management means doing both the operations well, and, making sure that in the longer run the operation will continue well. That means that you combine practical operational day-to-day issues with more strategic managerial issues that influence your part of the organization in the long(er) run.

It is not that easy, as you feel the urgent pressure of daily operations for which you have to improvise, use your creativity and intuition, to deal with them. And these ‘urgent issues’ easily distract you from long term strategic issues. Maybe less urgent today, but they are seriously influencing the way you and your team will work in the future. If not properly dealt with, they will hunt you in the future and make your daily operations far less efficient, maybe not even possible at all.

Middle management is very good at solving problems, fixing issues and putting out fires. At the end of the day you are happy that you succeeded with everything, that issues were resolved and that you produced results that are useful for your clients or your team. Making your team or department run well on a daily basis is why they put you in this position!

Part of your job in middle management is, also, not to forget that in the future the team or department still has to operate well. You need to think about, for instance, changes to make things better in the future, changes to create new options to serve clients or changes to implement a new strategic vision created by executive management. You are very good in putting out daily fires, but you are just as well looking for how to improve the situation, so there will be less fires to put out in the future.

This course is aiming at using your daily operational practice and experience to benefit issues that are important to keep functioning in the long run. You need to grasp these longer term issues precisely. What is it that you need to think about? What are the boundary conditions, directions and targets given by executive management? What room do you have to maneuver, i.e., what does your ‘solution space’ look like? How do you identify many different options and ideas that solve your problem or improve your situation? And within that space of solutions and possibilities, how do you screen a long list of options to a short list of promising options? How do you analyze these promising options elaborate enough to be able to choose (or come to an advice), but also quickly enough not to loose too much time and, potentially, loosing the window of opportunity to act. And, in the end, how to communicate and decide about all this? And how to start the implementation?

Content of the course

This on line course “Creating Strategy and Strategic Decision Making” consists of 6 modules, each approximately 8 hours of work. The first week is for free, after which you can decide to buy the whole course or not. Every module, also the first, includes many practical exercises and immediate applications to your daily situation.

Module 1

Middle Management context. An approach to simultaneously be the operational manager as well as dealing with more strategic issues determining the future of your team, department or organization.

Module 2

Analyzing the context your team, department or organization has to function in. This is an External Analysis and we provide different models and approaches to carry it out.

Module 3

Analyzing your own team, department or organization. This is an Internal Analysis and we provide different models and approaches to carry it out. As this analysis is not about the context your team or department functions in, but about yourself, your own team or your own department, this is slightly more difficult. However, good insights in yourself, your possibilities and your limitations provide clear and explicit input for both identifying new business opportunities as well as potential business problems and roadblocks that need to be taken care of.

Module 4

Comparing the external and internal analyses to identify ‘matches’ (i.e., potential business opportunities) and ‘mismatches’ (i.e., potential strategic problems) between your team or department, and, the external context in which it operates.

Creating a ‘solution space’ through identifying different directions for courses of action, and, within each direction, different concrete sets of actions that might solve the problem, improve the situation, or, capitalize the business opportunity.

Module 5

Reducing the long list of options from the ‘solution space’ to a short list of promising options.

Analyzing each on a well-balanced set of explicit criteria, including, among others, finance, risk, organization’s mission and vision, and, time to implement.

Module 6

Creating an implementation and evaluation plan for the option (or options) you consider most appropriate.

This implementation plan includes an informative presentation or pitch to convey your (analytical) message to your audience. This can be executive management (if you need approval), your team members (if you have the decision making power yourself) or your team workers (if you need to show your team what you want from them or want to convince them).

Pick the course option that fits you best!

There are four different options to follow this on line course. As a stand alone, self paced course, as a self paced course with feedback on your work for each module, as a ‘private teacher’ variant customized to your personal agenda and needs including feedback and personal contact via email, telephone, Skype or in real life when possible. This course can also be followed as part of an overall Leadership Development Package consisting of four courses: this course, ‘Dealing with Complexity’, ‘Playing the Power Game’, and, ‘Developing your Leadership Roles, Styles and Strategy’. Also this package can contain, if desired, personal feedback on your work during the courses, or, a private teacher variant.


Option 1 - Stand alone, self paced

Unlimited access to all course material on our platform
Price: 150 Euro ex V.A.T. (181,50 Euro including V.A.T.)


Option 2 - Self paced including personal feedback on your work per module

Unlimited access to all course material on our platform
Once per module personal written feedback on your worked out exercises
Price: 1250 Euro ex V.A.T. (1512,50 Euro including V.A.T.)


Option 3 - Customized to your agenda including personal contact and supervision

Unlimited access to all course material on our platform
Per module personal written feedback on your worked out exercises
Personal supervision where needed via email, telephone, Skype or in real life
Price: 7500 Euro ex V.A.T. (9075 Euro including V.A.T.)