Reframing Lab

Go beyond first impressions—and rethink what the real challenge is.

Reframing Lab

What if the problem you’re solving… isn’t the real one?

This focused session helps your team pause before jumping to solutions—so you can define the challenge more clearly, think more creatively, and avoid costly missteps.

What This Session Helps With

Use this session when:

  • Your team keeps circling around the same challenge without real progress

  • People have different views of what the problem actually is

  • You want to expand your team's thinking beyond the obvious

  • There’s a risk of solving the wrong thing, too soon

  • You’re starting a new initiative or project—and want to start smart

What Happens

This half-day session is all about rethinking the question itself. You can choose from two game formats:

  • Option 1: Digital Escape Game (online or in-person)
    A time-based collaborative challenge where participants adopt different roles, perspectives, or ways of working—making invisible frames visible.

  • Option 2: Strategic Board Game (in-person only)
    A simulation of long-term decision-making and complex trade-offs, revealing how perspectives shift over time and across stakeholders.

In both formats, the session includes structured reflection, visual reframing tools, and guided synthesis.

Generative AI is used throughout to provoke new angles, offer alternative framings, and stretch beyond habitual interpretations.

Teams end with a reframed version of the challenge—often surprisingly different from where they began.

Tools & Methods Used

  • Role-based Serious Game (board or digital)

  • Visual reframing tools (e.g. assumption mapping, stakeholder shifting)

  • Generative AI for divergent thinking and challenge reformulation

  • Facilitated reflection and collaborative insight-building

Practical Info

  • Format: In-person or online

  • Duration: Half day (approx. 3.5 hours)

  • Group size: Flexible, but ideal for 8–16 participants for the digital game, and 15-25 participants for the board game.

  • Language: Available in English or Dutch

  • Customization: Tools and framing can be adapted to your industry, challenge, or strategy phase

Typical Investment

  • Facilitation fee: €1,500 to €1,800

  • Game license:

    • Digital game: approx. €89 per participant

    • Board game: approx. €900 per session (flat rate)

  • Customization: approx. €600 (if tailored to your specific challenge or case)

You’ll always receive a clear quote based on your design.
All prices are excluding VAT (if applicable).

How It’s Adapted

This session meets teams where they are. Whether you’re just starting out or already deep in a challenge, we’ll adapt the framing, game, and tools to suit your team’s level, habits, and working culture.

You bring the real questions—we help you see them more clearly.

Outcomes

By the end of the session, your team will have:

  • A deeper understanding of how different people frame the same issue

  • A reframed challenge definition—tested and refined together

  • Tools to challenge assumptions and resist jumping to conclusions

  • Renewed energy and insight for designing better solutions

Ready to shift your team’s perspective?

Let’s talk about whether this session fits your current challenge.